Relatable Struggle

The more people feel understood, the more they'll trust you to solve their problems. Don't brush over the negatives. Talk about them directly. Share stories about how you've struggled because your audience is likely struggling with the same things.

Speaking directly about the common challenges will capture the attention of anyone who can relate. After you have their attention, you can lead them on a path away from the struggle and towards the desired outcome.

When people see that you understand their struggles, they'll feel a stronger connection with you and be more likely to follow your lead.

Script Starter: “Are you (doing this thing but getting minimal results)?

It’s hard to (keep going when nothing is working/results are minimal).

You (do this thing). It (brings little results).

You (do this other thing). It (leads to more sub-par results).

I’ve been there. But here’s how I finally overcame the struggle:

(Insert your story or talk about your unique method for success)”