Note[[Business]], [[marketing]]

Person A vs Person B

Person A Vs Person B

Teach a lesson or illustrate the benefits of a taking a certain path by comparing two people and the different ways they might approach a problem, i.e “person A” and “person B” — where one person makes choices that lead to success and the other makes choices that lead to struggle.

This is a great way to show the value of a specific process or belief system. For example, if you wanted to show a potential client the benefit of your way of doing things, you could use this "Person A vs. Person B" comparison to show them why your way will lead to better outcomes.

Script Starter: “Imagine this. Dave and Jane are both on the path towards (desired outcome). But they go about it in different ways.

Dave (believes this) and so he (does things this way). Therefore he (experiences these challenges and struggles to reach success despite his best intentions).

But Jane (believes this) and so she (does these things differently). As a result, she (experiences fewer setbacks and more success).”