Marketing the Message

**Directional Messages – What You Should Do:

• Fill in the blanks: "The best way to achieve ______ (goal) is _________ (approach)."

  • The best way to achieve a life that you can be proud of is by listening to where you're afraid to go, and then slowly move towards that fear.

• What matters most when working to achieve the result your clients are craving?

  • Having impeccable self-awareness and self-compassion, and listening to the pull of the heart deeper than ever before.

• If you could just say three words to the people you most want to help and they'd instantly "get it." what would those three words be?

  • Trust your Fear

  • Art out of your Hurt

  • Love Fully

Messages Of Possibility:

• What do you see as possible that others don't?

  • Each of us is an unique expression of one Soul, and it's our life's work to identify what that is and walk towards it.

• What do your people see as impossible that isn't?

  • To break out of what we've been told by our parents, education system, and society.

• __________ can be ____________ (e.g. niching can be easy, marketing can be warm and honest)

  • Your life can be full of purpose, deeply connected sex and love, and abundant in contentment.

• __________ doesn't need to be ____________ (it doesn't need to be this way, relationships don't need to painful)

  • Your life doesn't have to be something that you dread.

Messages Of Reality:

• What's the tough love, "real talk," wake up call that your people need to hear to snap them out of it?

  • Noone else is coming to save you, or tell you that everything you want to do and feel, you can.

• Where are you people's expectations wildly out of whack with reality? What are the expectations they should just let go of entirely.

  • That if they keep doing what they're doing, that they'll find happiness/love/satisfaction.

• What are your people missing that prevents them from succeeding?

  • Taking an honest and authentic control of their own lives.

Messages Of Necessity: **"We Need To …": **

• What do you think is required of your people, or the world, to really create what we want?

  • To have a deep, honest look at all the ways they've betrayed themselves, and then to slowly come back to integrity.

• What's the work that hasn't been done that needs to be done?

  • Taking an honest look and stock of their life.

New Idea Messages:

• What's the new, contrarian, out of the box idea you have that might blow people's minds if they heard it?

  • Did you know that you are allowed to live your life the way you want to? That it's OK to listen and trust your inner authority?

Reframing Messages:

• What's something that your people are most ashamed of that you actually see as a potential strength or resource for them?

  • Your weaknesses are your gifts. Your self-doubt tells you exactly what you're meant to do.

Other Questions To Ask Yourself To Identify Your Message:

• If you could go back in time, what's the message you want to give the earlier version of yourself – what's the message that would have made the biggest difference for you to hear?

  • It's OK. I got YOU. I want you to live your life fully.

• If you had to distill that message to the younger you into three words, what would it be?

  • Trust Your Fear.

• What do you know about being human that, once you really understood it, made it easier?

  • Life is a Gift. We're all going to die. Would you want to die the way you're currently living?

• What are you daring your clients to try?

  • To live bolder.

• Having lived through your story, and knowing the issues you most want to help these people with – what is the one message you MOST want the world to hear?

  • Your Fear is Your Compass.

• What are your favourite proverbs, maxims and aphorisms and quotes? Which ones do you keep coming back to that most deeply resonate with you? Might these hold a key to your message?

  • "You know you're on the path when you're perpetually in the unknown."

• What's the truth about the nature of the problems they currently face?

  • That they're telling you what doesn't work anymore. They're calling you to wake up.

• What's the truth about what it will take to get what they want?

  • To embrace the death of who they've been, so they can awake the one who steps up.

• What do you most want people to know, to "get" deep down inside that it could almost change their DNA?

  • Trust your Fear.

The Core Message Of Your Business:

After sitting with all of these examples and questions, what would you say is the central, core message of your business? Use this page to brainstorm as many versions as you can think of.

• Trust your Fear.

• If You Want More Out of Life, You'll Have to Give More to Life. More Courage. More Heart.

• Live So You Can Die Complete.

List Your Top Five Products And Services And The Core Message of Each

Each of your products and services, while under the umbrella of your business's core message, will likely have its own message. The core message of my business is "Marketing can feel good." but the core message of my Niching Program is "Niching doesn't have to be a struggle." and the core message of this book is the title, "Don't Market Yourself. Market Your Message.

• 1:1

• Rite of Passage

Worksheet: What To Do With Your Message

Once you've honed in on a message that you think works, it's time to put it to work. Here are a number of options of places you can employ it.

So, it's true that your message is a thread that weave through everything, but here are five specific ways you can use it.

1. Use it as the title of just about anything: you could use your message as the title of a blog post, a book, a talk, a workshop or an email subject line

2. Make it a refrain: consider repeating it over and over in whatever medium it's in. Think of how Martin Luther King Jr. repeated the phrase, "I have a dream." in his talks.

3. Find stories to back it up: this is vital. If your message has any worth, then it has to prove itself and be demonstrable in the real world. Your message is the case you're trying to make. Your stories make the case.

4. Find other content that expresses it: certainly you can and should create unique content that expresses and embodies your message. But don't stop there. Find content created by others (e.g. memes, videos, articles) that expresses the same message and share that too.

5. Create conversations about it: a message can be something you invite a community to explore together vs. you trying to prove it. Engage everyone you know in conversations about it by posting questions about it on social media. Ask people about their experience of it.