Elephant in the Room
What's something about your industry or niche that many people are afraid to talk about? Maybe it’s something people do that you strongly disagree with, or a path many people take that results in unnecessary struggle. Give your opinion on it. The more controversial, the better.
Addressing the harsh realities makes you appear more authentic and relatable than if you were to only talk about the positive side of things. It's also a great way to get attention by sparking a bit of controversy.
Examples:
- Talk about the “hustle” mentality and the burnout it leads to.
- Talk about the truths people are hiding or don’t reveal about themselves that gives us a false representation of reality (e.g. social media highlight reels)
- Talk about the harsh realities or difficulties people face on a particular path (address them directly instead of only focusing on the positive).
- Talk about a common piece of advice people give that you think is "toxic" or does more harm than good.
- Talk about something a lot of people believe is important that you believe to be irrelevant or distracting, or vice versa.