Compare the Alternatives

One way to more clearly explain the value of something is to show it in relation to the alternatives. By highlighting the disadvantages of another path, you can make the advantages of your path more clear in the prospect's mind.

Script Starters / Examples: "When it comes to [getting result], you have a lot of options. You could [take path], but then you'd have to [do these difficult things]. You could [take path], but that involves [doing more difficult things]. Or you could [take path], which doesn't require you to do any of that."

"Most people think that you have to [do these unpleasant things] in order to [achieve desired result]. It's true that most paths require that. But if thinking of [doing unpleasant tasks] fills you with dread, here's an opportunity you'll be glad to know exists…"

“[Getting to desired result] shouldn't feel like a constant uphill battle. If it does, you're probably [following inferior method or process that goes against your nature] because you were told that's the way to do things. Although there are many paths to any destination, I think you might be happy to hear about [your unique method or process]."