Branding

Your vision and anti-vision are the frame of your brand. They are the boundaries of your “niche.”_

All of your content should be written from this perspective. All of your products should lead toward your vision and away from your anti-vision (they are the solution to your anti-vision). These will help compose your marketing and landing pages when you are ready to create them._

We recommend using all of these as content ideas._

You can and should come back to this to add to it as ideas come to you.

Even further, consider turning most of the points here into individual notes and connecting them to this document.

Vision

Be as specific as possible with these questions. Think deeply. Dig into past experiences, vacations, and aspirational archetypes (mentors) that you have encountered. Pay close attention to the experience associated with each of these rather than the material._

❓ If you had all of the money in the world, what would your ideal day look like?

Wake up, feeling excited and grateful for a new day to create something meaningful.

0600 - 0900. Meditation and morning stretches, followed by 90 minutes of uninterrupted time to read and write.

Bulletproof coffee.

First meal. Preferably a smoothie.

1200 - 1330. Workout.

1400 - 1530. Creative pursuits.

1600 - 1800. Get outside.

1800 - 2100. Recreational time.

❓ What kind of environment do you want to live in? Specific location? Do you want to travel? Be descriptive.

Somewhere in a valley, with lots of windows and natural light. Close to mountains and natural bodies of water.

Walkable. Close to co-working facilities.

Lots of plants and natural vibes.

Having access to the Sacred Valley 2-3- times a year, if I'm not living there already.

❓ How long of a workday do you want to have? If you could do anything, what would you do for work?

4-5 hours a day.

I'm writing, creating helpful content people, and coaching people. The rest of time is spent creating novel experiences for people that push them outside of their comfort zone and remind them of their innate power.

❓ How do you want to look and feel? Low energy or high energy? Get specific.

I feel light, clear, peaceful, and on purpose.

There's a sense of "I know what I'm here to do, and no one or no thing can move me away from that."

I feel the sense that I'm guided by God, and that I'm serving my purpose in a way that helps others, and wakes them up to their purpose.

❓ List out anything else that comes to mind in terms of a _specific_** future that you want to build for yourself.**

I have a business that's thriving (making $100K profit annually), that helps others, and is mentally, physically, and spiritually fulfilling for myself.

My reach goes beyond my immediate circle, through my newsletter, social media posts, and books.

I'm in a healthy, autonomous relationship.

I'm surrounded by good people who challenge and support me in my pursuits of life.

Anti-Vision

Every great story has an enemy. Every great brand has something they are working away from. Your anti-vision is much more tangible and can be used to create content with.

❓ What is the bane of your existence? Write out the opposite of your vision.

What is the future/lifestyle you avoid like the plague? What are you leading your followers away from? This will give your audience a shared "enemy.”

Working a job that doesn't allow autonomy and expression.

Living through coping mechanisms.

Being in an unhealthy, unfulfilling, sexless, patterning relationship.

Living somewhere without access to experience culture.

Struggling financially.

Going through the motions on the path that society assigned for me.

Not feeling like I'm creating my life, but rather living a prescribed one.

❓ What were your lowest points in life? What were some consistent pain points or nagging thoughts relating to your interests?

Being broke.

Not having anyone sign up for my offers that I put out there.

Not having anything to say.

Being in a loveless relationship.

Stuck in my cottage, without a car and nowhere to go, in the winter.

Skills, Habits, Beliefs

Your job is to both teach and persuade people to adopt the skills, habits, and beliefs that help them reach your shared vision for the future. Break down the steps to get to the vision and what is necessary to achieve them.

These are unique to you. How would you get to the vision?

❓ What series of goals, from big to small, act as stepping stones toward your shared vision?

Become financially independent through sharing my ideas as a coach/creator./creator.

Gain 3K followers on IG and 500 subscribers to my newsletter.

Articulating and filtering my thoughts through X/Threads/Bluesky > IG > Newsletter.

❓ What skills must people learn to achieve each of those goals?

Writing

Embodiment

Connection to Source

Shadow work

Dopamine detox

Freedom of expression

❓ What habits do people need to adopt to achieve those goals?

Deep introspection

Conscious intimacy

Daily creative pursuits, like writing and/or expressing

Nature time

Exercise

Reading

❓ What extreme beliefs do you have relevant to your vision?

Everyone is born with an innate courage to fulfill their highest purpose. As we move through life, we're conditionally dimmed of that courage. We learn many things, so we can forget our true Essence. Our work in this life to forget everything, so we can remember The Thing.

If you have to leave this world broken and bruised in the name of finding yourself, you must. Our legacy is in the creation of what we thing our life, not in living what we've been told we should.

Clarity

Start thinking about the big picture of your brand. How you want to sound, what you want to be known for, and how you want others to perceive you.

❓ How do you want to speak? With what tone? With how much depth? Articulation? You can write down names of people that you aspire to be like here (study them).

I speak slowly, with a voice that's projected from my balls. I speak with confidence, knowing that I've researched the topic in hand. I speak my truth, and I claim it, knowing that it may not affect everyone the same way. I speak from a place of groundedness. I am a storyteller, and I keep people engaged.

Dan Koe - Well researched

Alan Watts - Humour

Neil degrasee Tyson - Simplifying deep thoughts

❓ What are your favorite colors? Why are they your favorite colors? What do they represent — research this — and _is that the vibe you are trying to put off?_

Black. Reminds me of Death, Void, and Stillness. Symbolizes Power, Authority, and Depth.

White. Reminds me of Life, Energy, and the First Light. Symbolizes Truth, Peace, and Simplicity.

Turquoise. Reminds me of Nature, Waterfalls, Forests, and all Life. Symbolizes Expression, Rebirth, and God.

Burnt Orange. Reminds me of Sunset/Sunrise/The Liminal Time. Reminds me to slow down and appreciate Life. Symbolizes Energy, Warmth, and Oneness.

❓ What are the general interests you want to include in your brand? (List 2-5)

Discovering and Expressing your Essence

Accepting Your Shadow

Mastering Perseverance and Developing Resiliency in Chaos

Cultivating Conscious Relationship

Finding God in You

❓ What is your main expertise (related to what you sell or want to become known for)?

Embodying Your Purpose

Pushing Your Limits

Living a Life of Deep, Conscious, Committed Love