3 Magic Words

People often make the mistake in their marketing of emphasizing features rather than benefits. But remember that the customer is always thinking, “What’s in it for me?”

An easy way to improve your copywriting and close more deals is by remembering 3 simple words: so you can..

You can insert these 3 words after the feature of your product or service to convey the benefit to the prospective customer:

Here are some examples:

• "When you join my coaching program today, you’ll get 12 weeks of personalized support from me so you can feel confident you’re implementing the steps correctly and know with certainty that you’ll [achieve the desired outcome].”
• “When you hire our agency to do your video editing, you’ll get 10 professionally-edited videos created and posted for you each month so you can do what you do best — share your wisdom — and sit back and relax while we do the rest.”
• “In module 3 you’ll learn how to beat your sugar cravings once and for all so you can lose weight steadily without feeling like you’re in a constant battle with yourself.”
• “You’ll get my full set of fill-in-the-blank email templates so you can shave countless hours off the writing process and ensure every email is crafted based on proven conversion-boosting copywriting principles.”
• You’ll get 7 in-depth modules covering every aspect of how to launch your podcast so you can be certain that you’re not missing any of the crucial steps required to make your launch a massive success.”